Freeze when someone asks what you do?

Say goodbye to awkward pauses, rambling intros, and missed opportunities.

You have about 8 seconds to make someone lean in and listen, or risk losing them to their mental grocery list. 

Whether you're at a networking event, showing up for a job interview, sending a DM, or speaking up in a meeting… the way you explain what you do matters. 

Do you want to be unforgettable? Would you feel more confident if the words came easily? What if you could introduce yourself in a way that sparked interest and connection?

The Pitch Lab Workbook helps you never again be at a loss when someone asks you, "So what do you do?" 

What's inside?

✔️ The SNAP Formula (my signature 4-step framework)
✔️ 15+ real-world examples to copy, tweak, or remix
✔️ Questions that uncover what makes you unforgettable 
✔️ Confidence-building exercises
✔️ How to adapt your new pitch for different social and professional situations

Plus tips to add humor, things to look out for, how to audit yourself, and so much more! Over 25 pages!

Bonus! For A Limited Time!

You'll also receive:

✔️ Video to help guide you through

✔️ Pitch Audit Checklist so you can polish your pitch 

✔️ 9 ways to make your introduction POP!

✔️ AI Prompts to help inspire you and tips on how to use AI as an idea generator

 Is This For You?

Do you dread when someone asks, "So, what do you do?"

Do you wish you could attract more clients organically?

Would you get more referrals if people knew what problem you solved?

Does the thought of attending a networking event make you break out in a cold sweat?

At conferences, you want to stand out in the sea of suits? 

If you were more memorable, would you be more successful?

You just need the right tools.

Whether you need a one sentence intro or a 1-3 minute pitch, The Pitch Lab Playbook will give you the tools to put it together, polish it, and make yourself shine! 

Who This Is For

This playbook is for you if:

You want to sound confident when someone asks, “So, what do you do?”

You have a lot to offer but struggle to say it without rambling or freezing up

You’re tired of sounding stiff, scripted, or like everyone else

You want to connect with people, not confuse them

You like step-by-step guidance that actually helps you take action

You would like more referrals because people understand the problem you solve

You’re open to trying new tools, including AI, to sharpen your message

Whether you’re a coach, consultant, creative, or corporate pro, this workbook helps you shape your pitch in a way that sounds like you and actually lands.

Who This Is Not For

This playbook probably isn’t for you if:

You’re looking for a one-size-fits-all script you can memorize and recite

You don’t want to do any reflection or real writing

You’re not interested in sounding like yourself, you just want to sound professional

You’re not open to trying something new or playful in your process

You believe pitching is only for selling, not building relationships

This is about being real, getting clear, and growing your voice in a way that opens doors and makes YOU memorable!